Chamber Staff


Tahoe Chamber’s staff brings a unique set of skills and areas of expertise to the organization for the benefit of our membership.



President/CEO – Betty “B” Gorman, AA, B.S., J.D., A.C.E.

Ms. Gorman’s diverse background includes ski resort, non-profit, hotel/restaurant, entertainment, and winery experience in addition to owning her own small business.

“B” graduated from the Western Association of Chamber Executives three-year chamber training program in 2010 and was recognized with Accredited Chamber Executive (ACE) status in February 2011 as a result of her experience in Economic Development and Chamber Management. “B” is always eager to meet with aspiring entrepreneurs as well as seasoned business professionals to share knowledge in the quest for South Shore prosperity. 

You can reach "B" at 775.588.1728 ext. 301 or by email at bgorman (at) tahoechamber (dot) org.

Membership Services Director - Justin Sinner, B.A.

Justin SinnerJustin has enjoyed all that Lake Tahoe has to offer since his family moved to Northern California in the early 1990s. An avid snow skier and backpacker, you can find Justin on the mountain during his free time. Justin graduated with a degree in Communications  and enjoys meeting chamber members while learning about the unique attributes and story of each business.

You can reach Justin at 775.588.1728 ext. 305 or by email at justin (at) tahoechamber (dot) org. 

Events Director - Emily Abernathy, B.A.

Emily Abernathy Head Shot

Emily was born and raised in Northern California and her degree in Recreation Administration prepared her well for life in the mountains and her career with the chamber. Emily strives to enhance each and every event to provide the utmost value to the membership and welcomes member’s ideas and feedback.  

You can reach Emily at 775.588.1728 ext. 303 or by email at emily (at) tahoechamber (dot) org.

Communications Coordinator - Shannon Earley, B.A.

Shannon Earley - TahoeChamber Communications Coordinator

Shannon has a background in print journalism and extensive experience in social media, copywriting and online marketing. Her education, proficiency in social networks and background in search engine optimization enables Shannon to assist members in their marketing efforts both online and off. With a knack for details and a passion for content creation, Shannon enjoys helping chamber members by providing the tools necessary for local businesses to thrive in Lake Tahoe’s economy.

You can reach Shannon at 775.588.1728 ext. 312 or by email at searley (at) tahoechamber (dot) org. 

Accounting Manager – Joanna Lilly, BS, MBAJoanna Lilly Headshot

Joanna has lived, worked, studied, and played in the Carson
Valley/Tahoe area with her family and friends since 2000. She earned her Accounting and Business degrees at UNR. As a former small business owner, Joanna appreciates the entrepreneurial spirit, and supports our local businesses whenever possible. Although she is usually found behind the scenes, Joanna enjoys interacting with our chamber members at many of our community events.

You can reach Joanna at 775.588.5900 ext. 304 or by email at
accounting (at) tahoechamber (dot) org.

Administrative Coordinator - Brynna Nichols, B.S.Brynna Nichols Head Shot

Brynna is keen on connecting member businesses to the resources they need while also providing exceptional day-to-day support for the Tahoe Chamber staff. Prior to joining the team, Brynna served as a Peace Corps Volunteer in Guatemala, where she worked to engage rural populations in local governmental decision making processes.  She graduated with honors from Arizona State University with a degree in Urban & Metropolitan Studies.

You can reach Brynna at 775.588.1728 ext. 300 or by email at brynna (at) tahoechamber (dot) org.