Carl Ribaudo will be a keynote speaker at the Annual Tourism Forum: Responsible Tourism. His general session, The Cost of Doing Nothing, will explore the damaging costs of remaining stagnant in community development. Carl will also lead a breakout session called Community Revitalization where he will dive deeper into his previous session and discuss his analysis of the trends in the South Shore and the opportunities for revitalization. Register here to reserve your spot. 

Carl is a strategic thinker, thought leader, and innovator in the tourism industry. As the founder and president of SMG Consulting, Carl provides a wide range of services including marketing research, marketing strategy and planning, tourism economic analysis, and measurement. He is a trusted adviser to a number of CEOs and senior executives throughout the industry and was recently appointed to Visit California’s Measurement and ROI Committee.

Carl has served the marketing strategy needs of clients ranging from ski resorts to casinos…from lodging properties to Destination Marketing Organizations (DMOs)…from advertising agencies to retail stores. In each case, he and his team design solutions unique to each client’s needs.

In addition to his work with businesses and government, Carl has served as an adjunct faculty member at Sierra Nevada College, Lake Tahoe, where he taught courses in marketing and advertising. He has also taught a seminar on tourism marketing at the University of Nevada, Reno, and has written white papers on subjects that include Marketing Strategies for Mature Destinations, Company Branding, Game Theory and Your Marketing Efforts, Marketing Niches as a Strategic Tool, and Using a Business Model for Your Destination. His latest whitepaper, Reno-Tahoe Tourism Trends: Navigating Change, is now available.