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News, notes and features from the Tahoe Chamber

Rules to Lake By

  Trent Unruh  |   July 3, 2024   |   Community NewsMember Spotlight

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Rules to Lake By

Follow the Rules to Lake By to have the best time at Lake Tahoe’s south shore while giving your best to the land, creatures and people who make this place so…

Lake Tahoe Visitors Authority is stepping up to encourage responsible recreation in the basin and to combat the reputation that’s developed in recent years about litter and traffic congestion and our region being “over-touristed.” Recent activations include: 

  • Rules to Lake By |  Rules to Lake By is a campaign developed as a gentle reminder that our fragile environment is at the heart of both our visitors’ and residents’ love for this place.  Rules to Lake By messages have launched parallel to the LTVA’s “always on” visitor campaign running in targeted markets ranging from Chicago to Seattle.  The initiative aligns with LTVA’s goal of being a leading destination marketing organization in sustainability. 
  • 4th of July Litter Mitigation Strategy  | Pictures are worth a thousand words and last year’s pictures of beaches blanketed with litter were damaging to Lake Tahoe’s reputation as a pristine destination to visit.  Working with the basin-wide Destination Stewardship Council to Take Care of Tahoe by reaching visitors at every touch point.  The 3rd Rule to Lake By, “Let’s Leave Less,” will be front and center during this busy time of the summer.
  • Destination Stewardship Council | With representation in all committees, LTVA is a highly active member organization, with a collective goal of turning values into action and ensuring that the Destination Stewardship Plan is as fast-moving and responsive as possible. As a fiscal sponsor for the ambassador program, which places high school and college students at high-traffic recreation sites to educate visitors about caring for Tahoe, LTVA is in lock-step with this collaborative group of public and private way in pushing for positive cultural change, which in turn, will encourage visitation by improving the experience of visitors and residents alike. 
  • Awe ‘and then’ Some Tourism Forum | Held on June 12, the forum emphasized stewardship, not only as vital to preserving our region’s delicate environment but also vital to attracting higher-spend visitors who increasingly consider destination sustainability as a deciding factor in where to go. The travel market is driving change.  
  • Fill it Forward water bottles | In partnership with Drink Tahoe Tap, LTVA purchased 35,000 USA-made, highly durable refillable water bottles from Fill it Forward to distribute to guests, volunteers, and residents at a wide range of locations and events, in support of the City of South Lake Tahoe’s recent single-use plastic water bottle ban. Recipients are encouraged to scan the QR code which pays it forward to one of four local environmental non-profits at five cents per scan: TAMBASugarpine FoundationClean Up The Lake, and the Tahoe Rim Trail Association.

In its primary role as the destination marketing organization, the LTVA is focused on emerging and continuing trends, including the demand for outdoor recreation, authentic experiences, spending levels and preferences, and sustainable destination practices.  The organization’s data collection platforms help to inform its marketing decisions as this visitor landscape continues to evolve rapidly towards these trends and work with its partners to navigate the sensitive balance between tourism, environment and community.


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