A Community Celebration: Sample the Sierra Returns September 6, 2025

Jessica Grime | August 1, 2025 | Community News • Featured Events

Sample the Sierra is back—and it’s thanks to the unwavering support of our incredible community. More than just a food and wine festival, Sample the Sierra is a celebration of local flavor, culture, and connection. And as we prepare to gather once again at Bijou Community Park on Saturday, September 6, 2025, we’re filled with gratitude for the people who’ve made this year’s event possible.

A Festival Fueled by Community Support

Earlier this year, the future of Sample the Sierra was uncertain due to significant funding cuts to the Tahoe Chamber. But thanks to our dedicated sponsors, generous partners, and an army of passionate volunteers, not only is the festival happening—it’s shaping up to be one of our best yet.

Spotlight on Our Sponsors

We couldn’t do it without the backing of our Presenting Sponsor, the South Shore Tourism Improvement District (TID), and Lead Sponsor Camelot Party Rentals, who helped ensure we could bring this event to life.

Other key partners bringing extra flavor and flair to the festival include:

Sierra Sotheby’s International Realty – our Wine Glass Sponsor
Tahoe Cruises – our Plate Sponsor
Nomadix – our Napkin Sponsor (guests will receive a sustainable mini towel keepsake)
Lake Tahoe Visitors Authority – our Festival Bag Sponsor

Thanks to additional support from South Tahoe Refuse, Folsom Times, and others, every guest will receive a commemorative festival bag filled with a tasting glass, compostable plate, and their own Nomadix towel—adding a touch of sustainability and style to the day.

What’s on the Menu?

This year’s event features 40+ food and beverage vendors from across the Sierra region. Whether you’re a fan of barbecue, vegetarian fare, vegan eats, or decadent desserts, there’s something for every palate. Plus:

Each food vendor is paired with a local winery, brewery, or distillery
Enjoy curated tastings that showcase the best in regional pairings
Non-alcoholic options are available for all ages

Shop Local at the Artisan Market

The festival isn’t just about what you eat—it’s also about what you take home. Our Artisan Market features handcrafted goods, artwork, jewelry, natural skincare, home décor, and more. It’s the perfect place to find a meaningful souvenir or gift made by local makers.

Traveling from Out of Town?

We’ve partnered with local lodging providers to offer special discounted rates for festival attendees. Book your stay with:

Black Bear Lodge
The Landing Resort & Spa
Holiday Inn Club Vacations Tahoe Ridge Resort
The Coachmen Hotel

Explore rates and lodging options here:
👉 samplethesierra.com/lodging

Volunteers Make the Magic Happen

From setting up tents to pouring wine and directing guests, our volunteers are the heartbeat of the festival. We’re especially grateful for the many returning volunteers—and our amazing local youth—who show up with energy, smiles, and a sense of pride.

Want to join the crew? Volunteers receive free admission for just 2 hours of help.
👉 Sign up here

See You There!

Mark your calendar and grab your tickets now!
Sample the Sierra is happening Saturday, September 6, 2025, from 12:00 PM to 4:00 PM at Bijou Community Park, South Lake Tahoe, CA.

Expect live music from The Imposters, mouthwatering tastings, creative local artisans, and the unmatched beauty of a Tahoe afternoon.

🎟️ Tickets are on sale now at www.samplethesierra.com

Questions or Media Inquiries?
Contact: Jessica Grime
Membership, Events, and Program Manager
📧 events@tahoechamber.org

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