In partnership with the Tahoe Chamber, Sierra Small Business Development Center (SBDC) offers free, direct business consulting that enables businesses and entrepreneurs to start, grow, and thrive. What makes SBDC’s coaching so unique and successful is the fact that the one-on-one consulting comes from other local business owners and professionals who are experts in their fields, engaged in the business community, and have tackled similar circumstances.

We asked South Shore SBDC Coaches:

Relating to your area of expertise, what is the biggest piece of advice that you would give a small business owner?

“Getting on page 1 of Google search is great, but that’s not a conversion. Don’t forget the importance of building a compelling brand, and in a crowded market, don’t be afraid to be bold and different. Anchor with a consistent message, but try carrying a theme or storyline with your brand or using an unexpected way to connect with your audience.” – Dan Keenan, Owner of Hatchback Creative

“Know your numbers and margins. Without knowing them you’re flirting with failure.” – Craig Hollingsworth, President of HF Incorporated

“If you are self-funding your business you DO NOT need a stodgy old-fashioned, prescriptive business plan! I think the number ONE thing that holds people (especially creatives) back from getting started is thinking that they do. NO! I mean, YES, for sure make a plan! (I prefer to call it a roadmap.) But no, you don’t have to follow the old rules. There is no one-size-fits-all when it comes to planning your business, and if it’s not going to help you make decisions day-to-day, then there’s no sense wasting your time on it!” – Megan Arneson, Owner and Advisor at Here + Now

“At every interaction point, be relevant to your customer by filling the void, aligning to their values and doing this better than your competition.” Tracy Owen Chapman, Owner of TOC Consulting

To learn more about SBDC’s free business coaching and apply, visit SierraSBDC.com.