Sample the Sierra is Just Days Away! 🌄🍷
Jessica Grime | August 27, 2025 | Community News • Featured Events
Tahoe’s signature food and wine festival is almost here! On Saturday, September 6, 2025, from 12 PM – 4 PM, Bijou Community Park will transform into South Lake Tahoe’s ultimate celebration of food, drinks, music, artisans, and community.
This annual festival brings together the best of the Sierra with over 40 food and beverage vendors, handcrafted artisan goods, and live entertainment—all set against the stunning backdrop of Tahoe’s pines. Families are welcome too, with free admission for kids under 9.
🍴 Food & Beverage Pairings That Delight
One of the most exciting parts of Sample the Sierra is the way chefs, brewers, winemakers, and distillers collaborate to create curated pairings that highlight Tahoe’s flavors.
Here are just a few highlights for 2025:
-
Fox and Hound Smokehouse Grill & Bar paired with Tahoe Blue Vodka
-
Toulouse paired with E16 Winery
-
The Cork & More paired with Frankie’s Tahoe (formerly Tahoe Cakes by Grace)
-
Jimmy’s at The Landing Resort & Spa with an in-house food and beverage duo
-
MacDuff’s Pub paired with Sidellis Lake Tahoe
Newcomers like GenTea, serving refreshing tea blends, and Castle Rock Creamery, crafting artisan ice cream, will also be joining the lineup.
With over 1,500 attendees expected, there’s something for every palate—whether you’re a foodie, wine enthusiast, or just love a good afternoon treat.
🛍️ Artisan Market: Shop, Stroll & Connect
Beyond food and drink, Sample the Sierra’s Artisan Market will showcase the work of 30+ local makers. Guests can explore handcrafted goods including:
-
Jewelry & apparel
-
Pottery & woodworking
-
Custom hats & pet gear
-
Skincare & home décor
The market is a chance to meet the artists behind the work and take home one-of-a-kind keepsakes that reflect Tahoe’s mountain spirit.
🎶 Live Music, Fresh Air & Family Fun
Bring a blanket or lawn chairs and settle in for live music from local favorites, The Imposters.
While adults sip and sample, kids can explore Bijou Park’s skate park, playground, and bike park—making the festival a fun day for the whole family.
🚲 Getting Here Made Easy
We encourage guests to arrive sustainably!
-
Bike Valet: Complimentary service by the Lake Tahoe Bicycle Coalition
-
Lake Link Shuttle: Free rides across town
-
Parking: Available at Lake Tahoe Community College (Al Tahoe Blvd & College Blvd) with a shuttle to the festival entrance
🎟️ Tickets & What’s Included
Tickets sell out every year—don’t wait!
-
$65 – Food & Alcohol Sampling
-
$45 – Food & Non-Alcohol Sampling
-
Free – Kids under 9
Each ticket includes:
✔️ Unlimited food & beverage tastings
✔️ A commemorative festival bag
✔️ A branded tasting glass
✔️ A sustainable Nomadix “tiny towel” to use throughout the event
Get tickets now at SampleTheSierra.com
🙌 Thank You to Our Sponsors
Sample the Sierra is made possible thanks to our generous community partners:
-
Tourism Improvement District (Presenting Sponsor)
-
Camelot Party Rentals (Lead Sponsor)
-
Sierra Sotheby’s International Realty (Wine Glass Sponsor)
-
Tahoe Cruises (Plate Sponsor)
-
Nomadix (Napkin Sponsor)
-
Lake Tahoe Visitors Authority (Bag Sponsor)
-
Plus support from South Tahoe Refuse and Folsom Times
🌟 Join Us September 6th!
Don’t miss Tahoe’s most flavorful tradition. Sample the Sierra is more than a festival—it’s a celebration of community, creativity, and culinary adventure.
📍 When: Saturday, September 6, 2025 | 12–4 PM
đź“Ť Where: Bijou Community Park, South Lake Tahoe, CA
Grab your tickets today and get ready to eat, sip, shop, and celebrate local Tahoe flavor!